Sales and marketing management

AUDIT CHECKLIST FOR THE GROWING BUSINESS INTRODUCTION minuscule straines lots fail because owners atomic number 18 asleep of the many elements that open grow prevent the busi ness from growing and being successful. Often, scummy businesses are organized around the managers specific stadium of seriousness, such as marketing, accounting or production. This specialized expertise often prevents the busi- ness owner from recognizing problems that may arise in other split of the business. This publication will provide the small busi- ness enterpriser with the essentials for con- ducting a comprehensive search for be or voltage problems. The visit was designed with small businesses in mind and addresses their unequalled problems and opportunities. DESIGNING THE AUDIT As the first step in find out what small business owner-managers need to know, the au- thors canvass 900 Small air Institute (SBI) student counselors outcome reports. 1) This psychoanalysis showed that the small businesses utilize consultants to help them obtain essential in- constitution for conducting many of their business affairs, such as basic planning, habitual busi- ness practice, accounting, pay and loan pro- curement, advertising and promotion, market re- search, feasibleness studies and trading operations. Next, 50 Small Business Development Center (SBDC) node cases were selected at random - 5 to 6 cases from each SBDC for an in-depth probe. The SBDCs provide, by paid provide and facul- ty coordinators, in-depth counseling to small businesses. 2) Like the SBI program, SBDCs gen- erate a client case report that details the cur- rent operations of the business and recommenda- tions for improvement. The authors drive home combined case evidence, logi- cal procedures, expert advice and systematic telephoneing to defecate a management audit for small businesses. This instrument is non exhaustive, i.e., the business owner/manager unbosom must depone on personal judg ment and early(prenominal) experience.
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