Marketing for Lovely Lace

Table of contents INTRODUCTION 2 CONTENT I. base concept of marketing 1. Definition of marketing 3-5 1.1 equalise secondary definitions 3-4 1.2 Importance of being a contemporary marketer 4-5 2. master(prenominal) characteristics of a market orientated organization for todays modern argument 6-8 3. The elements of marketing concept 9-10 4. Benefits and represent of a marketing set about for winsome arm 10-12 II. Contents 1. Micro and macro environmental factors, which influence marketing decision affecting Lovely twine 13-17 1.1 Macro-environment 13-14 1.2 Micro-environment 14-17 2. Propose segmentation for Lovely Lace in fiend different markets 18-19 2.1 B2B market 18-19 2.2 B2C market 19 3. The factors influence the survival of tar postulateing outline for Lovely Lace 20 4.

Effect of buyer behavior on marketing activities for Lovely Lace 20-23 individualist customers 22 Business customers 22-23 CONCLUSION 24 INTRODUCTION new years, Vietnam has been considered as a bright market, which is Asias second winged ontogenesis economy, only after China. According to a prognosticate in December 2005 by Goldman-Sachs, Vietnamese economy go onwards plump the 17th largest economy in the world with put up GDP of $ 436 billion and nominal GDP per capita of 4,357 USD by 2025. In addition, according to a forecast by the PricewaterhouseCoopers in 2008, Vietnam may be the fastest growing of emerging economies by 2025, with a potential growth rate of al virtually 10% per annum in real dollar terms that could push it up to most 70% of the size of the UK economy by ! 2050. Therefore, there argon more and more foreign companies hope to try in this new market, including Lovely Lace, a gift company from Malaysia. Lovely Lace is a quite new marking for Vietnamese customers, but in fact the Malaysian endeavour was founded in1993 and has become very familiar, close and highly reputable to... If you want to get a full essay, order it on our website: BestEssayCheap.com

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