Marketing

marketing SESSION 1 Review Questions: 1. Marketing is a organisation of business activities designed to: A: achieve organisational goals B: receive guest wants C: develop; promote and grant harvest-homes and services D*: completely of the to a higher place E: no(prenominal) of the preceding(prenominal) ANSWER: D rascal: 7 FEEDBACK: each(prenominal) is an explanation of the temperament of marketing. 2. Which of the following statements is true about the exchange-orientation stop of the reaping life cycle? A: selling and gross sales managers be given new respect and responsibilities B: the unassailables emphasis shifts from production to selling its output C: promotional efforts are dramatically increased D: the supply of goods pass offs requirement E*: all of the above ANSWER: E pageboy: 9 FEEDBACK: A to D define the sales-orientation award in the evolution of market ing. 3. A company that changes its packaging to flagellate less natural resources and reduce garbage that has to be prone of is presumable to be at the _____________ stage of marketing evolution.

A: selling B: marketing C*: societal-marketing D: all of the above E: none of the above ANSWER: C foliate: 10 FEEDBACK: Selling-oriented firms design the product first and and then look people who can they can sell it to. Marketing-oriented firms look into customers and forgather their needs at a profit exclusively do not consider their impact on social nine-spot or the environment. 4. We can only expect to! retain customers in markets where competitors offer similar products, services and benefits if we build the relationship by: A: offering better prices B: offering the exceed products and services C*: value adding D: all of the above E: none of the above ANSWER: C PAGE: 14 FEEDBACK: Better prices are not winning if the product does not satisfy customer needs. The best product capability not be attractive; if the added quality isnt necessitate the customer will not want to pay for it. 5. sum centre quality...If you want to get a full essay, order it on our website: BestEssayCheap.com

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