Market Report on Tesco- a Grocery Retailer

Tesco is the largest food retailer in the UK, holding an estimated 15,5 % share of the perfect market place. Tesco likewise aims to grow their share in the non-food markets. The two conterminous historic factors in Tescos success are listening to customers and erudition from mistakes. Offering their customers quality products for low prices and putting local throng first in the way they run their business is too core to their strategy. (Dickson, M. 2001) Tescos tar study market The food market retail market is dual-lane into geographic segments. For a supermarket as Tesco it is important to focus on the different consuming habits in individually region and region to reach its target market efficiently. A typical military position for a Tesco store is a suburban or urban place with good irritate to roads and public transport. Tesco has squiffy national coverage, but near of its superstores are in southerly and southeastwardeast England. (http://www.mintel.com) A nother way of segmenting the market is by utilize the ACORN ( =A Classification Of Residental Neighbourhoods), which is a geodemographic part method that is shown in accessory 1. The ACORN is based on number data. Every postcode in the country is given a group name from A-F. When using ACORN, Tesco can easily put its local customers and make its products and run suit them. See concomitant 2, which shows the percentage of adults above 15 years of age who do their main shopping at Tesco.

The consumers are divided into ACORN categories and their demographic location. This table shows that Tesco has been successful in reaching its target market, which is the! A and B categories. The C and D groups are where Tesco loses its customers to other grocery retailers. Since Tesco has most of its stores in the South and the Southeast England, the northern... Great summary of TESCO supermarket success in the UK and some tip on how to magnify its international market presence. If you want to get a near essay, order it on our website: BestEssayCheap.com

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