Rhetorical Analysis Of Unicef s Campaign For Children

UNICEF created a campaign for children that need a family; hence, the title, Every Child Needs a Family due to the increasing number of children without families. These children lack a caring and loving family; therefore, in order to decrease the number of children without a family, UNICEF brilliantly put together the advertisement that touches the heart of those who look at it. The image seems to be taken at a storefront with a male and a female mannequin. Perhaps, since the mannequins look like the ideal parents, the child decides to hold the mannequins hands. The construction of this advertisement incorporated the use of rhetorical strategies such as a contemporary style environment, in order to enhance the rhetorical situation. The rhetorical situation then creates a more effective approach due to the display of affection that tries to inform its audience about the increase of children that needs a family and people should make a difference by helping out in any way. The rhetori cal strategies incorporated into the advertisement played an enormous role in its effectiveness. The author, UNICEF, has a large influence due to its global recognition as an organization that works for children in over 190 countries. For this particular audience, UNICEF is targeting adults, which leads to the purpose. UNICEF targets adults so that the adults will be more likely to adopt a child in need. The phrase that the advertisement stated is, â€Å"Every child needs a family†; therefore, theShow MoreRelatedImportance of Corporate Social Responsibility2089 Words   |  8 Pagesconglomerates in the world and enjoys presence across the globe. This paper aims at carrying out a critical analysis of the social activities that Proctor Gamble is carrying out under the banner of its campaign, Live, Learn and Thrive. Introduction As a large conglomerate, and understanding the need to become responsive towards social needs, Proctor Gamble launched a massive campaign called Live, Learn and Thrive as parts of its corporate social responsibility. While the company has launchedRead MoreOrganisational Theory230255 Words   |  922 Pagesmanaging, organizing and reflecting on both formal and informal structures, and in this respect you will find this book timely, interesting and valuable. Peter Holdt Christensen, Associate Professor, Copenhagen Business School, Denmark McAuley et al.’s book is thought-provoking, witty and highly relevant for understanding contemporary organizational dilemmas. The book engages in an imaginative way with a wealth of organizational concepts and theories as well as provides insightful examples from the