Strategic marketing for Hytex Malaysia

1.0         Introduction In this fast accelerate transaction world, any firm should be pro-active in order to compete with their competitors. Thus, outline marketing is the important process to assist the firm to tone up their position in this competitive environment. The objective of this assignment is to phrase and elaborate the strategy of the leading lop manufacturer company- HYTEX integrated Sdn. Bhd. Therefore in this assignment the first segment is introducing the account of Hytex. The second farewell is to analyse or understand the consumers, market, and marco as well as microenvironment where Hytex is run in. The third part is preparedness and implementation. The forth part is control and recommendations for Hytex to perform better in the future. 1.1         Background of Hytex          In 1973, Hytex started operating as a petty(a) firm that did signal serigraph printing in a rented shop-house. However through a deli berate plan of expansion and modernization, Hytex managed to move into its own manufactory premises.         Today Hytex is the largest automated tee shirt screen printer in Asia, which able to produce gamy quality plastisol prints. Hytex is a in full integrated turn manufacturer with in-house facilities and services such as designing, knitting, bleaching, dyeing, finishing, pigment dye, garment wash, cutting, screen printing, embroidery, sewing, pressing and packing service. Besides doing contract manufacturing for two local and export market, Hytex also diversify into sell business under the name of American Athletics, Tenderly and population of Cartoons.

Cur! rently, Hytex owns 27 stores in three countries, namely Malaysia, Singapore and Brunei. 1.1.1          interact Companies of Hytex The adjacent companies are the subsidiaries companies of Hytex. ·         Hytex Incorporated Sdn.Bhd. ·         Hytex Apparels Sdn.Bhd. ·         Hytex Garments (M) Sdn.Bhd. ·         Hytex Products (M) Sdn.Bhd. ·         Hytex Holdings Sdn.Bhd. ·         Hytex International Pte.Ltd. ·         Hytex Garments (Cambodia) Pte.Ltd. ·         W.O.C. Boutique Sdn. Bhd. If you postulate to draw and quarter a full essay, order it on our website: BestEssayCheap.com

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